Saturday 29 August 2009

New article about advertising!

Hi there folks,

here is another article I published at goarticles.com. It gives some general advice about advertising, I hope you will enjoy it.

To sign-up just click below

C U later

http://www.businessjojo.com

Click Here


Different aproaches to advertising

]When you start a new business or join an affiliate program, one of the most important things to consider is advertising.
It does not matter how good a product or program is if nobody knows about it.
Of course, before getting started it is better to have the other aspects of your business ready before you start to advertise. If you advertise before you are ready to process customer orders there is a risk that they abandon your offers and go elswhere.

There are many ways of advertising and this article will concentrate on advertising on the internet.
First of all you need to determine who your customers are. By this I mean which age group, gender and which the intentions and interests of your customers.
This will determine where you place your ads and also how the ads are written.
If your product appeal to a wide range of people (such as make money online or tv channels or anything else that interests most people) determining who the customers are is less important though you still need to find the right websites.
People go to a certain site for a particular reason and if they don't find what they are looking for, they propably won't be intrested to look at your ad. If you advertise gardening equipment at a site selling books you propably won't get many visitors, well you get the point.

Once you determine who your customers are you will have to think of how to reach them.
There are many different ways of advertising on the internet. You can advertise on search engines[/spin], for example Google Adwords, there are sites with classified ads, you can add links or banners at other websites or even write articles and add a link to your site.
Often, a combination of all these will be very effective.
A blog where you give updates of your product/program and some hints and tips is sometimes very efficient and can build a good and trusting relationship with your clients.

I will now briefly explain some different advertising options and how to use them.
Google Adwords is the biggest advertiser on the web. The program is well developed and very flexible but some find it a bit difficult to use.
At Google Adwords, you add "keywords" to your ads and whenever some makes a search on Google using these words your ad will appear.
You then pay everytime someone clicks on your ad. Ads will also show on different websites.
The main problems is that the competition is fierce and costs can be quite high (especially for popular keywords) and it is sometimes difficult to find the right Keywords.

There are also alternatives to Google, sites such as Adbrite and Bidvertiser are easier to use and also cheaper. You can use a few of them, run the same ads on them and see which works the best for you.

Classified ads is another way of making publicity for your site, there are countless sites where you can post free ads and it usually only takes a few minutes to do. Often there are options available you can pay to add images or symbols or at the top of the list. Since ads are free, you can post several of them everyday and after a while you will see the results coming.

Writing articles can also be an effective way of advertising.
Article writing is making you "known" on the internet and gives you a better ranking on search engines. This means that your site will show when people make searches on Google, Yahoo or other search engines.
Your text should be clear and simple and you can often add a link in the text or at the bottom so that people can go directly to your site.
It takes a bit of time before article writing gives results, but when it does it will make life a whole lot easier as people will find your site even if they don't see your ads.

There are many more ways of advertising, such as link exchanges, banners, mailing lists and so on. Just do some research on the web and then try different methods to find the advertising that suits you best.

I am currently using both Google and Bidvertiser to advertise my affiliate business. I am working with a great system called Affiliano, where you get paid for free referrals, that is you get paid when someone signs up with their name and e-mail address at the Affiliano website.
In order to promote this I have also used article writing and mailing lists and I have a blogg where I give some tips and hints on how to succeed.
If you are intrested in Affiliano you can just follow this link.

Good luck with your business

No comments:

Post a Comment